New affordable homes for Acton

Metropolitan Thames Valley Housing (MTVH) is bringing forward proposals to redevelop the site of the former Goldsmiths Arms and Flaming Grill into a 100% affordable housing scheme with a ground-floor commercial space.

To find out about our proposals in more detail, click on the download button to view our display boards from the exhibition below.

Frequently Asked Questions

1. What is being proposed?
  • We are looking to deliver:
    • A 100% affordable housing scheme with ground-floor commercial use, in a single three to six storey building.
    • Around 70 new homes, ensuring local people have access to a good quality home that they can truly afford.
  • The plans also include a ground-floor space which could be used for one or more of the following, depending on the aspirations of the community:
    • New pub
    • Local shop
    • Nursery
    • Café
    • Alternative employment use
2. Do your proposals include any changes to the village green opposite the pub?
  • At the public exhibition, we outlined suggested improvements that could be made to the village green opposite the pub to make it a more accessible and enjoyable space for local residents.
  • However, following feedback received at the exhibition, we are no longer looking to make any changes to the village green as part of our proposals.
3. What happened to the pub?
  • The pub closed in September 2017. Over recent years a number of highly experienced national operators have failed to create a viable business with the venue. It is currently being protected by hoarding while the building remains empty.
  • MHA London purchased the freehold of the site in November 2017 and erected hoardings around the site in November 2017 to secure it from vandalism or squatters
4. How have you marketed the leasehold?
  • We would like to answer concerns that the leasehold of the pub has not been widely marketed.
  • We have marketed the leasehold through the national press (both print and online) since November 2017 to see what potential demand there is from possible pub operators.
  • This has been carried out by placing adverts in Shop Property – a leading property website which displays commercial spaces to let or buy – the Estates Gazette and EG PropertyLink, as well as an advert on hoarding surrounding the site. We have also held a number of viewing days for interested parties in April and May 2018.
  • Our marketing strategy has been put together and carried out on the advice of CWM, one of the UK’s leading property marketing agencies who have a proven track record of marketing all types of leisure facilities, including pubs, in London and the South East.
5. What interest have you had from potential operators?
  • It has been suggested that Wetherspoons, Fullers, Harvester and two local residents were interested in leasing the pub and that we did not respond to their enquiries. This is not accurate.
  • We have responded to all enquiries that have expressed an interest in the pub, with the majority coming from independent retailers and local residents with the exception of some very limited interest from pub companies which quickly fell away. Fullers advised that they did not have a requirement in the area for a new pub, while Wetherspoons declined to take their initial interest further after receiving details. We never received an enquiry and/or offer from Harvester.
  • We have only received one offer from a local pub operator so far, however when MHA London requested confirmation of how the company would be able to fund the running of the pub, this information was not forthcoming.
  • Other parties that have also expressed an interest in the site have come from a variety of different sectors, including hotels, restaurants and property developers.
  • Obtaining feedback from interested parties can however prove challenging, particularly as the majority of feedback received so far has appeared to be at a curiosity level rather than demonstrating a real intent to reopen the pub.
  • However, the majority of responses to our marketing to date reinforces our view that the pub is too large a space and there is no commercial pub operator who could reopen the existing pub in its current form.
  • Concerns have been expressed that the lease was offered at an inflated and unaffordable cost in order to discourage any offers. Again, this is not accurate. We have made it clear to interested parties that all offers will be considered, and that our leasehold rent is negotiable.
  • That said, if residents are aware of any operators that have expressed an interest in the leasehold please get in touch with us.
6. Will you be preserving trees around the site?
  • Yes, we will be retaining and preserving the trees on and around the site.

  • The tree on the site is subject to a ‘Tree Protection Order’. The trees located on the road around the site are owned by Ealing Council and are also protected as they are situated within Acton Park Conservation Area. We are therefore required to submit an application to the Council, which they must approve before any works can be undertaken.

  • There have bene concerns that we will be removing these trees. This is not the case. The recent application we have submitted involves pruning the trees only, which forms part of our ongoing maintenance of the area around the site.

7. What happens next?
  • We are looking to submit a planning application to the London Borough of Ealing by the end of the year.
  • Following this, Ealing Council will carry out its own statutory consultation with local residents once the application is validated. We expect this to take place in the New Year following the Christmas holidays.

Tell us what you think

New affordable homes

There is an opportunity to create a fully affordable housing scheme on this site.

A new space for local residents

The Goldsmiths Arms offered a space in the community for local people to meet and enjoy a range of activities.

Our intention is to continue this legacy by providing flexible commercial space at ground-floor level, which could include a new pub.

What kind of affordable homes are needed in the local area? [please tick all that apply]

Please tell us how you would like to see the ground-floor space used by choosing one of the options below.

We are required to collect consultation data in respect of these proposals so that feedback from the local community can be assessed and summarised within the planning application documents. Please be assured however that we will not hold or use your data for any other purpose whatsoever.

Public exhibition

The public exhibition took place at Shepherds Bush Cricket Club, 38 Bromyard Avenue, London, W3 7BP on:

Thursday 1 November
2pm-8pm

Saturday 3 November
10am-2pm

To find out more about our proposals, click on the download button to view our display boards from the exhibition below.

Contact us

If you are unable to attend the public exhibition and would like further information please get in contact:

Call us

0800 307 7976 (freephone)