New 100% genuinely affordable homes for Acton
Metropolitan Thames Valley Housing (MTVH) is bringing forward proposals to redevelop the site of the former Goldsmiths Arms and Flaming Grill into a 100% genuinely affordable housing scheme with a ground-floor commercial space.
The application has been submitted for consideration by Ealing Council’s Planning Committee.
To find out more about our proposals, you can view a copy of the Design and Access Statement by clicking the download link below.
Frequently Asked Questions
1. What is being proposed?
- We are looking to deliver:
- A 100% genuinely affordable housing scheme with ground-floor commercial use, in a single three to six storey building.
- Around 65 new homes across London Living Rent and London Affordable Rent tenures, ensuring local people have access to a good quality home that they can truly afford.
- The plans also include a ground-floor space which could be used for one or more of the following, depending on the aspirations of the community:
- New pub
- Local shop
- Community centre
2. Do your proposals include any changes to the village green opposite the pub?
- At the public exhibition, we outlined suggested improvements that could be made to the village green opposite the pub to make it a more accessible and enjoyable space for local residents.
- However, following feedback received at the exhibition, we are no longer looking to make any changes to the village green as part of our proposals.
3. What happened to the pub?
- The pub closed in September 2017. Over recent years a number of highly experienced national operators have failed to create a viable business with the venue. It is currently being protected by hoarding while the building remains empty.
- MHA London purchased the freehold of the site in November 2017 and erected hoardings around the site in November 2017 to secure it from vandalism or squatters
4. How have you marketed the leasehold?
- We would like to answer concerns that the leasehold of the pub has not been widely marketed.
- We have marketed the leasehold through the national press (both print and online) since November 2017 to see what potential demand there is from possible pub operators.
- This has been carried out by placing adverts in Shop Property – a leading property website which displays commercial spaces to let or buy – the Estates Gazette and EG PropertyLink, as well as an advert on hoarding surrounding the site. We have also held a number of viewing days for interested parties in April and May 2018.
- Our marketing strategy has been put together and carried out on the advice of CWM, one of the UK’s leading property marketing agencies who have a proven track record of marketing all types of leisure facilities, including pubs, in London and the South East.
5. What interest have you had from potential operators?
- It has been suggested that Wetherspoons, Fullers, Harvester and two local residents were interested in leasing the pub and that we did not respond to their enquiries. This is not accurate.
- We have responded to all enquiries that have expressed an interest in the pub, with the majority coming from independent retailers and local residents with the exception of some very limited interest from pub companies which quickly fell away. Fullers advised that they did not have a requirement in the area for a new pub, while Wetherspoons declined to take their initial interest further after receiving details. We never received an enquiry and/or offer from Harvester.
- We have only received one offer from a local pub operator so far, however when MHA London requested confirmation of how the company would be able to fund the running of the pub, this information was not forthcoming.
- Other parties that have also expressed an interest in the site have come from a variety of different sectors, including hotels, restaurants and property developers.
- Obtaining feedback from interested parties can however prove challenging, particularly as the majority of feedback received so far has appeared to be at a curiosity level rather than demonstrating a real intent to reopen the pub.
- However, the majority of responses to our marketing to date reinforces our view that the pub is too large a space and there is no commercial pub operator who could reopen the existing pub in its current form.
- Concerns have been expressed that the lease was offered at an inflated and unaffordable cost in order to discourage any offers. Again, this is not accurate. We have made it clear to interested parties that all offers will be considered, and that our leasehold rent is negotiable.
- That said, if residents are aware of any operators that have expressed an interest in the leasehold please get in touch with us.
6. Will you be preserving trees around the site?
- Yes, we will be retaining and preserving the trees on and around the site.
- The tree on the site is subject to a ‘Tree Protection Order’. The trees located on the road around the site are owned by Ealing Council and are also protected as they are situated within Acton Park Conservation Area. We are therefore required to submit an application to the Council, which they must approve before any works can be undertaken.
- There have bene concerns that we will be removing these trees. This is not the case. The recent application we have submitted involves pruning the trees only, which forms part of our ongoing maintenance of the area around the site.
7. What happens next?
- We are looking to submit a planning application to the London Borough of Ealing by the end of the year.
- Following this, Ealing Council will carry out its own statutory consultation with local residents once the application is validated. We expect this to take place in the New Year following the Christmas holidays.
If you would like further information please get in touch by filling the contact form below or via one of the following channels: